Maxxis Tyres at City Tyre and Autos Stoke On Trent
The Maxxis brand is both a vital asset and a source of pride for its 30,000+ employees. Because customers are the best possible ambassadors for the brand, they’re committed to providing the fine products and excellent service that you demand.
MAXXIS BRAND POSITION
Maxxis brand position summarises who they are as a company and allows for you to differentiate Maxxis from the competition.
brand position: Maxxis is the tyre of choice. With a focus on advanced technology, they develop premium tyres that turn lifelong customers’ passions into performance.
As a brand, Maxxis is associated with winners, including Olympic athletes and world-record holders. They provide high-quality tyres that win in competition. Pushing the limits of technology, they give racers the traction they need. And the tyre that takes a talented athlete across the finish line is also available to everyday consumers, who find that the products enhance their lives, both at work and at play.
TARGETING THE BRAND TO THE MAXXIS CUSTOMER
With tyres for auto, bus, truck, bicycle, motorcycle, ATV, race kart, trailer, industrial and lawn & garden, Maxxis’ product line encompasses a wide array of interests and needs. Their diverse group of offerings also allows them to focus on the young riders who become lifelong Maxxis customers. They know when a teenager rides Maxxis on a bicycle, ATV or motorcycle, that rider will choose Maxxis for years to come.
ADVERTISING AND MERCHANDISING THE MAXXIS BRAND
Because they are a global company, Maxxis advertises aggressively around the world. From billboards and displays to eye-catching ads in major magazines, the Maxxis brand is a strong international presence.
And as technology evolves, new avenues open to spread the word about Maxxis. They stay in step with the times, using the most advanced marketing strategies in efforts to recruit new Maxxis customers.
ADDING BRAND VALUE THROUGH EFFICIENCY AND SEAMLESS COOPERATION
With its focus exclusively on tyres, Maxxis Tyres is able to deliver products efficiently in more than 170 countries. Their smooth operation is also made possible by the atmosphere of cooperation found at every level of our company.
This efficiency and cooperation add brand value – because they reflect the all-encompassing focus on quality that stakeholders expect.
Interbrand has assessed Maxxis’ value as a global brand at $331-million U.S. dollars.