Pirelli Tyres at Tyre Response Stoke On Trent
Pioneering innovation to stay ahead of the game.
This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.
PIRELLI
TODAY
Pirelli constantly challenge the boundaries of technology, style and sustainability, setting trends across the world.
FAST FORWARD
INNOVATION
40 years of experience in the Premium segment for a global leadership in product technology
- partnership with major car manufacturers for original equipment supply
- leadership in innovative and green materials
- state-of-the-art modelling
- development of flexible and efficient manufacturing processes
- considerable investments in Research & Development
THE VALUE OF
THE BRAND
Pirelli have more than a century of brand history.
In 1908, Pirelli adopted the elongated P logo which came to identify the company worldwide, from then on consolidating the brand’s identity
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